Purebred cows, treated like family

Cows have an amazing gift of mother nature. They convert top quality feed into nutritious high quality milk. The healthier they are, the better the milk. We use only purebred cows that are known for their consistently premium quality milk. Outdoor grazing ensures they get fresh air and are physically active. Our farmers give them names, as if they are part of their family. And take individual care of each cow, just like family. A unique electronic collar and tag is used to monitor individual cow’s health status. Our farmers combine this care with hi tech systems to track the quality of milk the cow produces and can tailor the care and feed per cow.

Dairy expertise, passed on through generations

Milk is a natural product, and nature cannot be rushed. Producing nutrient rich milk requires great care and dedication. Doing this consistently every day of the year is not just a job, it’s a calling. For our farmers, farming runs in the family and they feel proud of carrying forward generations of Dutch expertise in dairy farming. Only the best gets passed down through generations. And our farmers combine this expertise with the latest hi tech milking and monitoring systems to keep their cows healthy and milk quality high. They see farming as being one with nature. They feel a great sense of responsibility and know that only by respecting the environment and working in a sustainable way can they produce high quality milk for many more generations to come.

Preserving Nature’s goodness

Once we produce high quality milk, naturally rich in nutrients, at our own farms in The Netherlands, we ensure we pass this nutrition to you. Our company is known for its knowledge and expertise in dairy and provides dairy goodness to millions of people in over 100 countries, everyday. Our more than 500 scientists are fascinated by the natural nutrients and potential of milk. Over years, our scientists have created a special process that treats the nutrient rich milk with gentle care at every step of the process, and locks in the goodness into milk formula. This is possible because we own every step of the process, from farms to the factory. High quality milk, naturally rich in nutrients, goes directly from farms to the factory where the goodness is locked in to provide the nutrition your child needs to be strong inside.

Quality is number 1

Ensuring that high quality milk, naturally rich in nutrients, stays nutritious requires state of the art quality control. While Friso’s production and packaging facilities meet all required international and European quality standards, we believe we need to go one step further. So we start at the source. We produce our own milk in The Netherlands. At our company’s over 14,000 farms, our dedicated farmers monitor the health and well being of individual cows. Our cows eat high quality grass, and our farmers combine generations of Dutch dairy expertise with hi tech milking and monitoring systems to ensure full quality.

And then we finish the full process in The Netherlands. So each can of Friso is 100% produced and packed in The Netherlands. Because of this full chain control, we can track the entire production route of each can of Friso powder milk.

Friso believes experience is the child’s best teacher. The more they experience, the more they develop. So Friso wants to make children strong inside. By owning our own farms in The Netherlands, by having purebred cows and taking care of them like they are family, by combining generations of dairy expertise of our dedicated farmers with hi tech milking and monitoring systems, by our special process that takes gentle care of milk, by controlling quality from the source to the end, we want to ensure we take the goodness of naturally nutritious milk and pass it to your child, in every can of Friso. So that they are strong inside to experience more freely, together with you. Friso. Strong Inside. Through Nature and Science.